![]() You should know that WebP is the most efficient next-gen format, achieving 30 percent more compression than JPEG and JPEG 2000. Next-gen formats are file formats that can include compression information that is embedded in modern browsers that also allow website images to be loaded faster. The next generation of images are JPEG 2000, JPEG XR, and WebP which offer superior compression capabilities and outstanding quality. If you have ever run a Google Pagespeed Insights report on your website, then you probably have seen “serve images in next-gen formats” in the form of a recommendation. So you can now convert PNGs, GIFs, and JPEGs into a single convenient format and realize significant performance benefits. This means you will be able to optimize and simplify. WebP offers versatility in that it has the capabilities of GIFs, JPEGs, and PNGs in a single format. This will deliver faster speeds and better PSI reports. What this means is that you can serve the same quality images at a significantly reduced file size. ![]() WebP lossy images have a 25 percent to 34 percent smaller file size than JPEGs. Google found that lossless WebP images have as much as a 26 percent smaller file size than PNGs. What’s more, WebP is the best image format that it seems few people are even aware of. WebP is a modern image format – and Google’s source image format – that provides much faster speeds and superior quality than JPEGs/PNGs. If you thought WebP images weren’t relevant anymore, guess what? They are a major player in web design now that Firefox and Microsoft Edge have decided to support WebP images.
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